Industries >> Accommodations
According to Plunkett Research, Ltd. the U.S. Lodging Industry had annual revenues of $133.9 billion in 2006 across all booking channels. The channel that will experience the most growth for accommodations revenue sources is the internet.
| Total Online Booking Revenue and Channel Share, 2003 to 2009 |
| Year |
U.S. Online Travel Booking Revenue |
Percentage of Total U.S. Travel Revenue |
| 2003 |
$46 billion |
20% |
| 2004 |
$54 billion |
23% |
| 2005 |
$62 billion |
26% |
| 2006 |
$70 billion |
28% |
| 2007 |
$77 billion |
30% |
| 2008 |
$84 billion |
31% |
| 2009 |
$91 billion |
33% |
| Source: JupiterResearch Internet Travel Model, 2004 |
At ICND we understand the turbulence and industry change that is affecting the Accommodations industry. Technology has created new avenues for streamlining operations and increasing market visibility. If your organization hasn't tapped into the enormous possibilities offered by the internet - maybe it's time - we can help.
We have designed numerous custom Internet Booking Engines (IBEs) that interface seamlessly with existing databases and CRS solutions. Also, we have developed custom Interactive Marketing Programs that have propelled our clients to the top of the search engines.
Through intelligent use of design and programming we can:
- Automate reservation functions to free up human resources for more demanding projects.
- Create an easy to use interface that will allow your customers to generate there own custom quotes, 24 hours a day - 7 days a week.
- Create a secure online e-commerce system to protect your company and clients.
- Develop a customized interactive plan to increase visibility and enhance your revenue.
Interesting Travel Statistics:
- The average national occupancy rate for lodging in the U.S. was 63.4% in 2006.(Plunkett Research, Ltd.)
- There are currently 4.4 million rooms available in the United States with 48,837 properties nationally.
- In the year 2007 the marketing channels for travel experienced a major shift. During that year more travel was purchased online than offline. (PhocusWright Market Research)
- 71% of all North Americans are online - this number is expected to increase 81% by 2010.(Forrester Research)
- In 2007, nearly 40 million U.S. households will book travel online, spending $86 billion. Web travelers now make up 79% of the U.S. travel population and 55% of them buy leisure travel online.
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